[In collaboration with Shelby Kristoff] Overview: The concept of this project was to create a distinctive brand identity and packaging for AlaOlea, an olive oil company in Alachua, FL. For this concept project, we were given a brief outlining AlaOlea’s background information, target audience, project constraints, and required deliverables. AlaOlea focuses on local pride, natural beauty, and culinary excellence. They … Read More
Murph Challenge Graphics
[In collaboration with Mia Epley] The LU Murph Challenge is a charity event benefiting the National Center for Healthy Veterans. Named after veteran and hero Lt. Michael P. Murphy, this cross fit challenge consists of a one mile run, one hundred pull ups, two hundred push ups, three hundred squats, followed by another one mile run. This student run event … Read More
Rocki Branding
Overview The goal of this project was to create a company concept and branding for an ice cream shop, avoiding the typical cliches associated with ice cream brands. The concept for this brand is an ice cream shop modeled after a bar. Located just north of Downtown Lancaster City, this ice cream bar would cater to 18-24 year old college … Read More
Wilbur Social Media
[In collaboration with Infantree] Located in Lititz, PA and famous for their Wilbur Buds, Wilbur Chocolate was founded in 1865. While the Wilbur Bud remains their most prominent product, they now sell a large variety of chocolate products. The following posts were created for Wilbur’s Instagram and were posted in June and July 2023. Credits: Copywriting: Caroline Long, Tiana … Read More
MTN Coffee Branding
For this project, I was assigned a brand archetype and a cliché. My archetype was the explorer and my cliché was a coffee company. My objective was to create a coffee brand that encompassed the explorer archetype. To begin, I researched both the explorer archetype as a whole and established brands with the explorer archetypes. Then, I worked on creating … Read More
Aesop’s Fables Editorial Illustration
This illustration is for Jo Wimpenny’s article titled “Aesop’s Fables: The Science Behind What the Stories Got Wrong.” This article specifically discusses four different animals from Aesop’s Fables, including monkeys, donkeys, wolves, and crows. These animals became the focus of this editorial illustration. In the planning process, I did research, brainstormed, and sketched both the illustrations and possible layouts. I … Read More
Anne of Green Gables Book Design
For this project, I designed a hard cover for the book “Anne of Green Gables,” and typeset a chapter. I started by sketching different layout options and illustrations for the book cover. I then worked in Illustrator to design the cover. I used the pen tool to draw the border and the hat. I manipulated the type to create the … Read More
Garden Pattern Collection
This series of garden-themed repeating patterns consist of a hero, secondary, and blender pattern, all created from tiles. The pattern includes flat and dynamic elements. For example, the jalapeños and tomatoes are shaded using the mesh tool, making them dynamic, while the parsley and garden trowel are flat. The patterns shown above from left to right are … Read More
Perfume Dieline and Package Design
The concept of this project was to take a pre-existing package and use it to create a dieline for a new product. I used a moisturizer box to create a dieline for a perfume. I used the moisturizer box for the dimensions, and used Illustrator to create the dieline. This dieline includes the safe area, crease line, cutting line, and … Read More
The Barn Branding
For this project, I worked with The Barn to complete a rebrand. The Barn is a part of a larger organization called Three Springs Ministries. The logo was to reflect elements of Three Springs Ministries’ parent logo, including the colors and typography. At the beginning of this project, I spoke with the director of The Barn and established their mission … Read More
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