The Jonesboro, GA location is part of a Starbucks initiative to help underdeveloped areas. The concept of this project was to build community through a holiday promotional poster. In order to create an effective advertisement, a case study was conducted complete with market research and visual audits. From this research, campaign was proposed. The resulting poster advertised Good Neighbor Day. The promotion was that 25% of each purchase would be donated to the local Habitat for Humanity, located just down the road from their Starbucks. Below is the case study outlining the research, audits, project brief, proposal and design process.
